The real estate division of Sharjah Investment and Development Authority (Shurooq) recorded 48.9% compound annual growth from 2018 to 2024. Over 4,100 residential units sold. Buyers represent more than 98 nationalities.
Ahmed Obaid Al Qaseer, CEO of Shurooq, emphasized user-centric design. Developments prioritize livability. Integration with nature. Focus on cultural identity. Accessibility for all residents.
Total real estate investment crosses AED 5 billion. Shurooq positions Sharjah as a prime investment zone in the UAE. AED 7.2 billion distributed across 52 landmark projects. 60+ million square feet transformed across the emirate.
Luxury and Heritage Hospitality Projects
Hospitality arm includes Sharjah Collection and new LUX resorts. New standards set for high-end heritage experiences. Shurooq promotes cultural immersion. Travelers reconnect with nature. Experience Emirati identity through curated stays.
Examples include glamping in Mleiha and natural retreats in Kalba. Each property built around storytelling. Emotional engagement prioritized in every stay.
Sharjah Sustainable City highlights green development. Solar energy. Low utility bills. Air quality improvements. Community green spaces. Child-safe environments. Long-term resident wellness addressed through design.
Upcoming Tourism Resorts
New resorts with The Lux Collective include LUX Khorfakkan and LUX Al Bridi. Blend of refinement with local culture. Unique guest experiences integrated into local landscapes. Tourism elevated without erasing heritage.
Partnerships and Heritage Development
Shurooq collaborates with Eagle Hills and The Lux Collective. Projects like Maison Elysee and Greenspoint reflect that synergy. Shared purpose drives partnerships. Mutual respect supports sustainable growth and community enrichment.
Preservation efforts showcased at The Chedi Al Bait and Najd Al Meqsar. Historic buildings reactivated as guest accommodations. Architectural authenticity retained. Past reinterpreted for present use.
Future-Focused Projects
Ajwan in Khorfakkan promises oceanfront lifestyle. Nomad and Al Rayaheen Retreat promote low-impact eco-tourism. Tourism model shifts from quantity to quality. High-value guests preferred over mass tourism.
Continued growth of the Sharjah Collection expected. Expansion into untouched areas. Focus remains on cultural stories, nature, and local community integration.
Leadership and Vision
CEO Ahmed Al Qaseer emphasizes purpose-driven leadership. Community needs shape project priorities. Future developments rely on local values, listening to youth, and designing for meaningful impact.
Explore new off-plan communities like Club Place and Reef 1000. Projects integrate sustainability, heritage, and lifestyle enhancement.
