Emirates Developments and Jumeirah Introduce Branded Waterfront Residences on Al Maryah Island
A Strategic Partnership in Abu Dhabi’s Luxury Real Estate Market
Abu Dhabi’s branded residential segment is set to expand with the announcement of a new partnership between Emirates Developments and Jumeirah, the global luxury hospitality group and a member of Dubai Holding. The collaboration will deliver Jumeirah Residences Al Maryah Island, a waterfront residential project positioned to redefine premium urban living within one of the capital’s most established financial and lifestyle districts.
The agreement reflects a broader regional trend toward experience-led branded residences, where hospitality standards, design quality, and long-term asset positioning are integrated into residential real estate. Al Maryah Island, already recognised as Abu Dhabi’s international business and luxury retail hub, provides a strategic platform for such developments.
Positioning Al Maryah Island as a Branded Residential Destination
Jumeirah Residences Al Maryah Island will be located on a prime combined plot within one of the island’s most sought-after zones. The project will comprise 253 residences, offering a range of one- to five-bedroom apartments designed to deliver a high standard of comfort, service integration, and architectural refinement.
The development places residents at the centre of Abu Dhabi’s commercial and lifestyle ecosystem. Its location adjacent to The Galleria Mall and along the canal promenade reinforces its positioning as a flagship address, offering direct access to retail, dining, and leisure amenities while maintaining a strong sense of exclusivity.
Design, Lifestyle, and Waterfront Integration
The residential concept blends urban vibrancy with waterfront tranquillity. Residences will benefit from uninterrupted views across the canal, Reem Island, and Abu Dhabi’s skyline, enhancing long-term lifestyle appeal. Waterfront orientation continues to be a key value driver across the UAE, supporting sustained demand in both owner-occupier and investor segments.
By embedding Jumeirah’s globally recognised service and hospitality standards into a residential setting, the project aligns with evolving buyer expectations for branded living experiences. This model has gained traction across the UAE, particularly in prime districts where brand equity contributes to asset differentiation and long-term value resilience.
Developer Track Record and Brand Strategy
For Emirates Developments, the partnership represents a continuation of its strategy to deliver design-led branded residences tailored to a globally mobile, high-net-worth clientele. During 2025, the developer announced several high-profile projects across the UAE, reinforcing its focus on collaborations with internationally recognised luxury brands.
Recent launches include a Hilton-branded residential tower in Jumeirah Lakes Towers and Stellar by Elie Saab on Yas Island. These projects underline a consistent emphasis on architectural identity, brand association, and premium positioning, characteristics increasingly valued by investors in the branded residential segment.
Jumeirah’s Expanding Residential Portfolio
For Jumeirah, the Al Maryah Island development marks a further step in expanding its branded residences portfolio across the UAE. As the group’s second property in Abu Dhabi, the project builds on its recent momentum following the launch of Jumeirah Marsa Al Arab and subsequent announcements including Jumeirah Asora Bay Hotel and Residences and Jumeirah Residences Emirates Towers in Dubai.
This expansion strategy reflects Jumeirah’s intent to extend its hospitality DNA into long-term residential offerings, positioning its brand within both lifestyle and investment-driven real estate markets.
Market Context: Branded Residences as a Growth Segment
Branded residences have become one of the fastest-growing segments in the UAE’s prime real estate market. Buyers increasingly associate global brands with consistent service standards, managed environments, and enhanced resale liquidity. In cities such as Dubai and Abu Dhabi, branded developments are often viewed as defensive assets during market cycles due to their differentiated positioning.
Within Abu Dhabi, Al Maryah Island has emerged as a focal point for premium mixed-use development, supported by its role as a financial free zone, proximity to Reem Island, and direct connectivity to the wider capital. The introduction of Jumeirah-branded residences further consolidates the island’s status as a long-term luxury destination.
Conclusion: Strengthening Abu Dhabi’s Premium Residential Landscape
Jumeirah Residences Al Maryah Island represents a strategic convergence of brand, location, and design within Abu Dhabi’s evolving luxury real estate market. By combining Emirates Developments’ focus on distinctive branded projects with Jumeirah’s hospitality-led residential model, the development sets a new benchmark for waterfront living in the capital.
Aurantius Real Estate advises investors and end users on branded and prime residential opportunities across Dubai and Abu Dhabi. Through market intelligence, project evaluation, and location-driven insights, Aurantius Real Estate supports informed decisions aligned with long-term value, lifestyle objectives, and capital preservation across the UAE’s leading real estate destinations.
