Binghatti and Mercedes-Benz Unveil AED 30 Billion Mercedes-Benz Places – Binghatti City in Dubai
Dubai is preparing to add another landmark to its skyline as Binghatti Developers and Mercedes-Benz announce their latest collaboration: Mercedes-Benz Places – Binghatti City, an AED 30 billion masterplanned community that aims to redefine what branded living means in the emirate. Building on the success of their first joint project, Mercedes-Benz Places Dubai, this new development represents both the next chapter in their partnership and a major milestone for Binghatti as it launches its first fully masterplanned city concept.
Planned across approximately 10 million square feet in the Meydan area, Mercedes-Benz Places – Binghatti City is envisioned as a next-generation district where residential living, mobility innovation and lifestyle amenities are brought together in a single, integrated urban ecosystem. Rather than a standalone tower, it is conceived as a “city within a city”, offering residents the ability to live, work, relax and connect within one cohesive environment.
A New Branded City for Dubai
Mercedes-Benz Places – Binghatti City is being positioned as a multi-tower branded community that places the Mercedes-Benz identity at the heart of both architecture and urban planning. The masterplan is expected to feature a wide range of luxury branded residences framed by cultural and leisure destinations, retail boulevards, landscaped parks, and thoughtfully designed public spaces that prioritise walkability and social interaction.
The community will bring together premium homes, curated retail, wellness and sports facilities, and dedicated zones for dining and entertainment. Mobility hubs will play a central role in the design, reflecting Mercedes-Benz’s roots in mobility and the growing importance of smart transport in modern cities. The ambition is to deliver an urban experience where comfort, convenience and design excellence are seamlessly interlinked, instead of existing as separate elements scattered across different parts of the city.
This approach aligns closely with Dubai’s broader urban vision for Meydan and surrounding districts, where mixed-use masterplans, high-end residential offerings and integrated infrastructure are driving a new wave of development. With Mercedes-Benz Places – Binghatti City, the area is expected to gain a highly recognisable branded anchor that will attract both regional and international attention.
A Strategic Partnership Built on Innovation
The project reinforces the growing importance of branded real estate as a distinct segment in Dubai’s property landscape. Chairman Muhammad BinGhatti has described the partnership with Mercedes-Benz as a natural extension of shared values around precision, innovation and long-term quality. By expanding from a single tower concept to a full-scale masterplanned city, Binghatti is signalling its intention to play a central role in the next phase of Dubai’s luxury real estate evolution.
The official signing ceremony for Mercedes-Benz Places – Binghatti City took place at the Mercedes-Benz Museum in Stuttgart, Germany. The agreement was concluded between Chairman Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales. The project is scheduled to be formally launched on 14 January 2026, marking the public unveiling of what is expected to be one of Dubai’s most closely watched new communities.
Mercedes-Benz Design Philosophy at the Core
At the heart of Mercedes-Benz Places – Binghatti City is the brand’s well-known Sensual Purity design philosophy. This approach combines emotion and intelligence, focusing on clean lines, fluid forms and timeless aesthetics that balance function with feeling. In the context of a real estate masterplan, Sensual Purity translates into architecture and interiors that are not only visually striking, but also calm, intuitive and comfortable to live in.
The design language is expected to shape everything from tower silhouettes and façade treatments to lobby spaces, shared amenities and even the layout of streets and plazas. The goal is to create an environment that feels coherent and recognisably “Mercedes-Benz” at every step, without sacrificing practicality or liveability. For residents, this means a community that offers both visual impact and everyday usability, with spaces carefully calibrated to support modern urban lifestyles.
“A Place You Can Truly Call Home”
For Mercedes-Benz, the project is another step in extending the brand beyond its automotive origins into luxury living environments. Mathias Geisen has underlined that the aim is not merely to place a logo on a building, but to create destinations where the brand’s values can be experienced daily. By aligning the development with Mercedes-Benz’s focus on comfort, safety, technology and aesthetics, the company is leaning into the idea that a home can reflect the same identity and quality standards as a flagship vehicle.
For buyers and residents, this positioning offers more than prestige. Branded real estate developments of this calibre typically come with elevated service levels, careful asset management and strong long-term positioning in the resale and rental markets. In a city like Dubai, where branded residences are increasingly sought after by global investors, such projects can command a premium in both perception and pricing.
About Binghatti Holding and Its Growing Portfolio
Binghatti Holding Ltd. has established itself as one of the UAE’s most active and recognisable developers, with a portfolio of more than 80 projects and a combined value exceeding AED 80 billion. Under the leadership of Chairman Muhammad BinGhatti, the company has delivered over 12,500 residential units and has carved out a strong niche in the branded and design-led segment of the market.
Recent collaborations with globally renowned brands such as Bugatti, Mercedes-Benz and Jacob and Co. have strengthened Binghatti’s reputation for ambitious, architecturally expressive projects that appeal to high-net-worth and ultra-high-net-worth buyers. Mercedes-Benz Places – Binghatti City continues this strategy at a much larger scale, transitioning from iconic single developments into a complete branded district.
A New Chapter for Dubai’s Urban Future
As Dubai continues to attract global capital, talent and tourism, masterplanned communities that combine design, technology, mobility and lifestyle are becoming central to its next phase of growth. Mercedes-Benz Places – Binghatti City is set to be one of the flagship examples of this shift, blending automotive heritage with urban innovation.
For investors and end-users, the project offers exposure to a large-scale, long-term community backed by two powerful global brands and located in a strategic growth corridor. For the emirate, it represents another step towards consolidating its position as a global leader in branded real estate and intelligent city-making.
Those exploring opportunities in upcoming luxury communities and branded developments in Dubai can benefit from independent advisory and detailed market insights. To discuss how projects like Mercedes-Benz Places – Binghatti City fit into a broader Dubai investment strategy, you can connect with our advisory team via our main platform and review location, pricing and portfolio alignment in more depth.
