Jacob & Co. Beachfront Living: Redefining Luxury in Dubai
Dubai’s luxury real estate scene is witnessing a game-changing development — Jacob & Co. Beachfront Living by Ohana, a visionary Dhs4.7 billion project that introduces the world’s first branded seafront cigar lounge and beach club. More than just another branded residence, this development signals a new standard for branded real estate in the UAE.
Husein Salem, CEO of Ohana, explains the uniqueness of this project. “This isn’t just about adding a luxury logo to a tower. Jacob & Co. was involved from the start — contributing to the design, interiors, and amenities like the iconic 10-metre-wide ceiling timepiece in the grand lobby.”
This one-of-a-kind approach makes the project more than real estate — it’s an experience. Residences are infused with the design philosophy of Jacob & Co., known for their iconic watches and fine jewelry. From Sky Mansions with 360° views to custom-crafted interiors, each unit reflects ultra-luxury living at its finest.
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World’s First Jacob & Co. Seafront Amenities
Residents will enjoy exclusive access to the Jacob & Co. Beach Club and Seafront Lounge. These amenities go far beyond the norm. Designed and operated to the brand’s global luxury standards, everything — from concierge to hospitality — will be handled by a trained in-house operations team.
Ohana Development’s commitment to service mirrors its dedication to architectural excellence. The entire service model has been developed to reflect the Jacob & Co. lifestyle — with precision, privacy, and perfection.
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Construction Timeline and Milestones
The project is set for completion by Q2 2028. Ohana’s internal team manages everything from planning to execution, ensuring deadlines are met without compromising quality. Foundational and structural work will begin within the next 12–24 months, with frequent updates for stakeholders throughout the process.
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What Makes Branded Residences So Valuable?
Modern investors don’t just buy property — they invest in lifestyle. Branded residences offer a sense of identity, exclusivity, and trusted quality. It’s not about flashy logos — it’s about alignment with a world-class brand ethos.
From architecture to amenities, every element of Jacob & Co. Beachfront Living is designed to reflect the brand’s DNA. This offers a competitive edge in a market where buyers are increasingly selective, globally aware, and driven by meaning and experience.
Dubai’s Branded Living Boom
Dubai is not following the trend — it’s leading it. According to industry experts, demand for branded residences in Dubai is driven by lifestyle, wellness, privacy, and prestige. And now, with developments like Ohana’s Jacob & Co. project, the city is reshaping expectations for luxury living.
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Shaping the Future of Luxury Real Estate
Salem sees this development as a long-term investment for both Ohana and buyers. “Success comes from three elements: authenticity, quality, and long-term value. We’ve designed a project that reflects those principles in every detail.”
From dedicated lifestyle programming to architectural storytelling, this is more than a branded tower — it’s a new definition of what it means to live exceptionally in the UAE.
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