Danube’s ‘SHAHRUKHZ by Danube’ Sells Out: A New Benchmark for Dubai’s Commercial Real Estate Market
Dubai’s commercial property market has witnessed one of its biggest milestones of the year as Danube Group officially sold out “SHAHRUKHZ by Danube” — a one-million square foot premium office tower named after Bollywood superstar Shah Rukh Khan. The project, strategically positioned on Sheikh Zayed Road, has generated more than Rs 5,000 crore in sales, reflecting the soaring appetite for Grade A commercial space across the emirate.
As Dubai continues to strengthen its position as a global business hub, demand for high-quality office environments in locations such as Business Bay, Downtown Dubai, and Dubai Marina has surged, with multinational firms, startups, and regional headquarters seeking modern and well-located workspaces. SHAHRUKHZ by Danube enters the market at a time when premium office supply remains limited, amplifying investor interest and driving substantial pre-launch momentum.
A Landmark 55-Storey Commercial Tower on Sheikh Zayed Road
The tower, set to rise 55 storeys with over 40 amenities, is projected to reach completion by Q2 2029. Danube Group has confirmed that the project cost — approximately Rs 3,500 crore — will be funded through internal reserves and customer advances. Prices reportedly start at around USD 460,000, positioning the commercial tower as a competitive yet premium offering.
Located along one of Dubai’s most prestigious corridors, the development offers immediate connectivity to major commercial districts including Jumeirah Lake Towers and DIFC, making it an attractive proposition for global companies establishing or expanding their presence in the UAE.
A Tribute to Shah Rukh Khan and His Bond with Dubai
The launch event at the Dubai Exhibition Centre drew nearly 7,000 brokers and industry professionals, underscoring the immense interest in the project. Shah Rukh Khan, after whom the tower is named, attended the launch and spoke warmly about his long-standing connection with Dubai.
He highlighted the emirate’s dynamism and ambition, noting that having a commercial tower of this scale carry his name is both an honour and a symbol of Dubai’s global vision. The tower will feature a sculpture of Khan in his iconic DDLJ pose at the entrance — a unique touch blending cinematic legacy with corporate architecture.
Record Pre-Launch Sales Driven by Strong Investor Demand
Danube Group Founder and Chairman Rizwan Sajan confirmed that the project achieved AED 2.1 billion (over Rs 5,000 crore) in pre-launch sales, far surpassing expectations. He also hinted at the possibility of more Shah Rukh Khan–branded towers in the future, given the overwhelming response from investors.
The commercial tower will offer over 900,000 sq ft of dedicated office space, complemented by high-end amenities including:
• A helicopter pad on the 56th floor
• More than 1,000 parking spaces
• 13 high-speed elevators
• Exclusive lounges on the 33rd and 55th floors
• Over 40 lifestyle and business amenities designed for top-tier corporate environments
Why Grade A Office Space Is in Short Supply
One of the driving forces behind the tower’s rapid sell-out is the continuing shortage of high-quality Grade A office space in Dubai. Demand remains exceptionally strong from multinational corporations, emerging regional enterprises, and global investors setting up headquarters in prime locations such as Palm Jumeirah and Dubai Hills Estate.
Adel Sajan, Managing Director of Danube Group, stated that the team evaluated over 100 premium office developments worldwide before conceptualising SHAHRUKHZ by Danube. The result is a next-generation commercial tower designed for modern business needs while offering a lifestyle-driven work environment.
Danube’s Expanding Footprint in Dubai Real Estate
Danube Properties entered the real estate sector in 2014 and has since delivered 18 projects, with 22 more currently in various stages of development. The company expects to close the year with sales of approximately Rs 22,000 crore. Indian investors remain a major contributor to Danube’s growth, representing around 25% of total demand.
The rapid sell-out of the SHAHRUKHZ tower reinforces the continued strength of Dubai’s commercial market. With ongoing corporate expansion, favourable business regulations, and the emirate’s growing global appeal, Grade A commercial assets are proving to be among the most resilient and sought-after investment classes.
A New Commercial Icon for Dubai’s Business Landscape
As SHAHRUKHZ by Danube moves into development, the tower is set to become one of Dubai’s most recognisable commercial landmarks — merging celebrity influence with business prestige. Its prime location, premium design and strong demand profile position it as a future hub for corporate excellence in the emirate.
For investors seeking to explore commercial and residential opportunities across Dubai, including established districts like Jumeirah Village Circle and high-growth zones such as Meydan, Aurantius Real Estate offers a data-driven approach to market insights, valuations and strategic investment planning.
