Holo Launches UAE Biggest Property Promotion with Dhs500,000 Giveaway
Dubai’s booming property market has witnessed a bold new campaign from proptech platform Holo, which has unveiled what it calls the UAE biggest property promotion. The initiative gives homebuyers the chance to win Dhs500,000 ($136,100) towards a second property, adding extra excitement to one of the most active real estate markets in the world.
How the Promotion Works
The campaign, supervised by the Dubai Department of Economy and Tourism, runs until November 13, 2025, and is designed to reward buyers using Holo’s innovative mortgage and concierge services. Eligible participants include:
- Mortgage Buyers: One entry into the draw once the final offer letter is signed (deadline November 22).
- Cash Buyers: One entry after signing Form F via Holo’s concierge service.
- Duel Service Buyers: Three entries for those using both mortgage and concierge services.
The winner will receive Dhs500,000 towards an off-plan property or a studio apartment in Jumeirah Village Triangle (JVT), valued at Dhs780,000. This makes the campaign a compelling opportunity for buyers at different stages of their property journey.
Why Holo Launched the Campaign
Michael Hunter, Holo’s co-founder and CEO, explained the thinking behind the initiative: “This isn’t just a deal; it’s doubling your dreams. We wanted to give buyers the thrill of turning one key into two, making the experience of buying a home exciting, simple, and rewarding.”
His partner, Arran Summerhill, Holo’s co-founder and COO, emphasized accessibility: “We wanted to show that buying a home doesn’t have to be intimidating or complicated. With this campaign, every buyer, whether it’s their first home or their fifth, has a fair shot at something extraordinary.”
Holo’s Impact on UAE Real Estate
Founded in 2020, Holo has quickly established itself as a trusted proptech platform in the UAE and Saudi Arabia. The company specializes in digital mortgage solutions and concierge property-buying services, helping simplify the often complex journey of purchasing real estate. With over 80,000 clients served and monthly transaction volumes exceeding Dhs1 billion, Holo is reshaping how buyers access financing and support in markets like Dubai Marina and Business Bay.
Promotion Launch Amid Record Market Activity
The campaign comes at a time when Dubai’s property market is reaching new heights. In the first half of 2025 alone, real estate transactions soared to Dhs431 billion, underscoring the emirate’s status as a global investment hub. Leading developers such as Emaar, Damac, and Sobha Realty are driving this momentum with new launches and lifestyle-focused communities, further boosting demand for mortgage and concierge services like those provided by Holo.
Why This Matters for Buyers
The ability to potentially secure Dhs500,000 towards a second property is a game-changer for investors and end-users alike. In a market where affordability and accessibility remain key talking points, Holo’s campaign provides an extra layer of opportunity. Whether it’s entering the property ladder for the first time or expanding a portfolio with off-plan units, the promotion underscores Dubai’s dynamic, buyer-friendly environment.
Conclusion
Holo’s property promotion isn’t just a marketing campaign—it reflects the growing innovation and competitiveness in Dubai’s real estate sector. By combining cutting-edge proptech solutions with attractive buyer incentives, Holo is not only supporting the emirate’s surging property market but also making homeownership more exciting and accessible. With participation open until mid-November, UAE residents and investors have a unique opportunity to “double their dreams” in one of the world’s fastest-growing real estate destinations.
