Dubai Land Department Launches ‘Digital Sale’ Service via Dubai Now App at GITEX Global 2025
Dubai has taken another major step in its real estate digital transformation. The Dubai Land Department (DLD) officially launched the first phase of its revolutionary ‘Digital Sale’ service through the Dubai Now app during GITEX Global 2025, the world’s largest AI and technology exhibition. This initiative reinforces the emirate’s leadership in digital governance and aligns with the strategic goals outlined in the Dubai Economic Agenda D33 and the Dubai Real Estate Strategy 2033.
Redefining Real Estate Transactions
The launch of the Digital Sale service marks a milestone in Dubai’s journey toward a 100% paperless property market. It introduces a new standard of speed, transparency, and reliability for property buyers and sellers. The system enables complete real estate transactions online, removing the need for physical attendance or manual paperwork. Using verified UAE Pass electronic signatures, customers can now complete the entire process anytime and anywhere.
This transformation reflects Dubai’s ambition to become a fully integrated smart city where government services operate seamlessly across sectors. According to DLD officials, the new platform is designed not only to simplify the transaction process but also to strengthen investor confidence by ensuring secure and traceable property transfers.
Seamless End-to-End Experience
The Digital Sale platform offers a fully remote, end-to-end property transaction process. Here’s how it works:
- The seller initiates the transaction by generating an electronic sale contract within the app and sending it to the buyer for review.
- The buyer then signs the contract digitally using UAE Pass and transfers the agreed payment to a dedicated service account.
- Once payment is verified, the ownership certificate is issued instantly and digitally in the buyer’s name — all within the same application.
This streamlined system eliminates manual verification steps and reduces transaction time from days to mere minutes. It is supported by Dubai’s secure government digital infrastructure, ensuring both authenticity and accountability for every transaction. For property investors and residents alike, this is a transformative shift toward a frictionless digital property market.
Enhancing Dubai’s Investment Appeal
Dubai’s real estate market continues to outperform global benchmarks, with over AED 431 billion in real estate transactions recorded in the first half of 2025. The introduction of the Digital Sale service aims to sustain this momentum by enhancing ease of doing business, reducing administrative delays, and ensuring that property ownership transfers can be completed securely from anywhere in the world.
By integrating real estate services into the Dubai Now app — a platform already offering more than 350 services from over 50 government and private entities — the DLD reinforces Dubai’s reputation as a global hub for innovation and smart living. This initiative also supports the emirate’s goal of creating an innovation-led economy that attracts international investors seeking transparency and efficiency in property dealings.
Key Eligibility Requirements
To ensure compliance and security, the Digital Sale service comes with a clear set of criteria for users:
- Both buyer and seller must hold valid Emirates IDs and have active UAE Pass accounts capable of verified digital signatures.
- The property must be located in one of Dubai’s designated freehold areas.
- It must be categorised as a residential unit, commercial unit, or townhouse.
- The property should be mortgage-free and registered under a single owner.
- All parties must maintain UAE-based bank accounts for payment processing.
These measures ensure the highest levels of data integrity, security, and compliance with Dubai’s regulatory framework. They also pave the way for eventual integration with other smart city platforms, such as Dubai’s blockchain-based title registry and instant mortgage registration systems.
Integration with GITEX Innovations
Alongside the Digital Sale announcement, the Dubai Land Department is also showcasing its Real Estate Instant Registration Platform at GITEX Global 2025. This advanced dashboard provides real-time transaction data across all Dubai districts, increasing transparency and empowering both government agencies and investors with live market insights.
The DLD’s participation in GITEX demonstrates how digital transformation and AI integration are redefining Dubai’s property landscape. From digital signatures to blockchain-secured contracts, the emirate continues to lead globally in combining real estate innovation with governance excellence.
Conclusion: A Future of Digital Real Estate
The launch of the Digital Sale service is not just a technological upgrade — it represents a paradigm shift in how real estate is transacted in Dubai. By digitising every step of the sale process, the city sets a global benchmark for speed, transparency, and accessibility. It’s another milestone in Dubai’s ongoing mission to make life simpler, smarter, and more connected for residents, investors, and businesses alike.
For more information on Dubai’s real estate innovations, visit the official Dubai Land Department website or explore integrated property services on the Aurantius Real Estate platform.
