Dubai Branded Residences Market Thrives Amid Surge in Millionaire Influx
The United Arab Emirates continues to cement its position as a luxury real estate powerhouse, with Dubai’s branded residences market benefiting from a significant influx of global millionaires. According to the latest report from Morgan’s International Realty, branded residences in Dubai command an average price of Dh3,779 per square foot — about 40% higher than their non-branded counterparts. This premium underscores the growing demand for high-end, service-integrated living spaces.
Key Locations Driving Demand
Dubai’s branded residences are concentrated in some of the city’s most prestigious districts. Downtown Dubai leads with 21 projects, followed by Business Bay with 17, and Palm Jumeirah with 16. These areas remain highly sought after by affluent buyers, offering a combination of prime location, architectural excellence, and world-class hospitality services.
Currently, 90 branded residential developments are under construction in Dubai, set to deliver over 30,000 units in the coming years. This upcoming supply is complemented by 54 completed projects that collectively offer around 18,100 ready units. Notably, 38% of these properties are managed by leading hotel operators, reflecting the synergy between hospitality and residential living that continues to attract high-net-worth investors.
Market Evolution and Investor Appeal
Elias Hannoush, Managing Director of Morgan’s International Realty, highlights the transformation of branded residences from a niche segment to a globally recognized asset class. “The market’s growth is fueled by global wealth inflows, lifestyle-focused living preferences, and the commitment of top-tier developers to maintain brand and service excellence,” he notes. This combination ensures that Dubai remains at the forefront of luxury real estate innovation.
In the first half of 2025 alone, Dubai saw the launch of 12 new branded projects, adding 5,510 units and raising the city’s total branded inventory to an impressive 48,474 units. Such rapid expansion reflects sustained investor confidence and the city’s strong positioning in the international property market.
Record-Breaking Sales in 2025
The market’s performance in 2025 has been remarkable. The highest recorded price per square foot reached Dh18,294, while the most expensive unit sold for a staggering Dh164 million in Jumeirah Asora Bay. In Dubai Marina, 1,320 branded units changed hands for a total of $889 million (Dh3.3 billion). Meanwhile, Downtown Dubai recorded sales of 773 branded units, generating $1.55 billion (Dh5.68 billion) in value.
The debut of Aman Hotels & Resorts into Dubai’s branded residences segment has further elevated market prestige. With an average price per square foot of $3,593 (Dh13,195), Aman has set a new benchmark for ultra-luxury developments in the city.
Global Wealth Migration Driving Demand
According to Henley & Partners, the UAE is expected to welcome approximately 9,800 millionaires in 2025, reinforcing its status as a preferred destination for the world’s wealthy. This migration trend is one of the primary drivers of demand for branded and luxury properties in Dubai, as high-net-worth individuals seek residences that combine privacy, exclusivity, and five-star service.
Outlook for Branded Residences
Dubai’s branded residences market shows no signs of slowing down. The blend of world-class amenities, iconic locations, and the involvement of internationally acclaimed hotel brands ensures that demand will remain robust. As more millionaires relocate to the UAE, developers are likely to continue innovating, creating residences that not only meet but exceed the expectations of a global elite clientele.
With new developments on the horizon and record-breaking transactions already shaping the market narrative, branded residences in Dubai stand as a testament to the city’s unwavering appeal in the luxury real estate sector.
