CRM for Developers: How Behomes Is Reshaping Dubai and UAE Real Estate Market
The UAE’s real estate market is one of the fastest-growing in the world, but rapid expansion also brings significant challenges. Developers often juggle hundreds of agencies, thousands of brokers, and mountains of paperwork. Communication is scattered across WhatsApp chats, PDFs, and spreadsheets, leading to missed opportunities and inefficient workflows. This is where Behomes, an all-in-one CRM ecosystem tailored for real estate, is stepping in with its Developer Role feature to transform the way developers operate in Dubai and across the UAE.
The Growing Demand for CRM in Real Estate
Globally, more than 80% of real estate companies already use some form of customer relationship management (CRM) software. In Dubai, the need is even more urgent. The city’s property market, from Dubai Marina to Business Bay, is highly competitive, and developers cannot afford inefficiencies. Traditional methods of managing projects are no longer sustainable. As property transactions grow in volume and complexity, a centralized digital solution has become critical for success.
The Market Challenge: Disconnected Workflows
Every developer in Dubai collaborates with hundreds of brokers and multiple agencies simultaneously. Yet contracts, prices, and unit availability are often communicated through fragmented channels. This results in outdated information, reduced transparency, and lost deals. With billions of dirhams at stake, these inefficiencies create real financial risks and slow down growth.
The Solution: Behomes Developer Role
Behomes is not just another CRM; it is a comprehensive ecosystem built specifically for real estate professionals. The new Developer Role provides developers with a centralized platform to manage projects, brokers, leads, and financials—all in real time. By digitizing every step of the process, Behomes helps developers increase efficiency, improve visibility, and scale faster without losing control.
Key Features Designed for Developers
The Developer Role includes several innovative features that address the exact pain points of the industry:
- Project & Unit Management: A visual “chessboard view” shows real-time unit availability, reservations, and sales. Updates sync instantly across internal systems and portals, eliminating delays.
- Access to 10,000+ Brokers: Developers can directly connect with thousands of active brokers in Dubai and the wider UAE, ensuring maximum exposure and faster absorption rates.
- Developer-Focused CRM: Tailored pipelines, customizable fields, and integration with marketing tools provide transparency and automation. WhatsApp communication is integrated directly into Behomes.
- Finance Dashboard & Booking System: Automates invoicing, contract management, and payment tracking. Brokers can reserve units, upload documents, and confirm deals instantly.
Each feature is designed to replace scattered manual processes with a streamlined, digital-first workflow.
Why This Matters in Dubai’s Property Market
Dubai is home to some of the world’s most ambitious projects, from Downtown Dubai to Palm Jumeirah. Developers often manage multiple launches at once, while competing with established names such as DAMAC, Sobha Realty, and Azizi. In this environment, speed and accuracy are essential. By automating inventory management and streamlining broker collaboration, Behomes helps developers shorten deal cycles, increase sales velocity, and maintain transparency across all stakeholders.
A Step Toward Market-Wide Digitalization
The UAE government actively supports digital-first strategies, from fintech adoption to smart city initiatives. Real estate is no exception. Platforms like Behomes align with these national goals by providing compliance-ready, AI-enhanced solutions that bring consistency and scalability to the market. For developers, this means being part of a new standard where transparency and automation are not optional but essential.
Voices from the Industry
Andrey Sviridenko, CEO of Behomes, highlights the importance of digital adoption: “For any serious developer, launching one building is never enough—the real economics start when you scale to three, five, or more projects. Behomes provides the infrastructure to make that growth possible, covering not only sales but accounting, payments, and broker management in one system.”
Conclusion: The Future Is Digital
The UAE real estate market, whether in emerging hubs like Al Furjan or established districts like Jumeirah Beach Residence, is at a turning point. Manual processes can no longer keep pace with demand. With its Developer Role, Behomes is positioning itself as the backbone of a digital-first real estate sector. Developers who adopt these tools will not only achieve faster growth but also set new standards of transparency, efficiency, and client trust. The message is clear: the future of development in Dubai and the UAE is digital—and it starts with platforms like Behomes.
