Dubai remains a leading destination for luxury property buyers. High-net-worth individuals (HNWIs) assign larger budgets for homes in the city.
According to Knight Frank’s 2025 Destination Dubai report, the average global HNWI allocates $32 million (Dh117.5 million) for a Dubai property. Over 54% of ultra-wealthy buyers — net worth above $50 million — are ready to spend more than $80 million.
Dubai leads the world in home sales priced above $10 million. Strong demand continues in the ultra-luxury segment.
Current listings include 150 homes above Dh100 million. Interest grows in both villas and apartments. 80% of buyers with net worth between $15M–$20M prefer luxury apartments.
Projects attracting HNWIs:
Faisal Durrani of Knight Frank reports strong interest from buyers planning to live in Dubai. 55% want personal-use properties — not short-term investments.
83% of HNWIs show interest in buying land to build custom homes. Buyer nationality has little impact on this trend.
Dubai’s real estate profile matures. More end-users. Fewer flippers. Global investors trust the city for primary and secondary residences.
Branded properties gain traction. Knight Frank survey shows 49% prefer branded residences. High interest from Saudis (79%), East Asians (68%), British (67%).
Popular investment zones include:
Knight Frank confirms that Saudi, Indian, and British investors account for over 50% of their transactions in Dubai. Demand continues to grow.
More luxury projects at aurantius.ae.
